Working Smarter, Not Harder by Scott Simon and Dr. Ivan Misner

This is an excellent podcast from our very own Scott Simon along with the founder of BNI, Dr. Ivan Misner about "Working Smarter, Not Harder". This really puts into context what we are working on in each one of our chapters in regards to developing relationships within our BNI chapters that result in more closed business for each one of our members

Here is the podcast Synopsis

Scott Simon of the Metropolitan St. Louis BNI, who manages more than 100 BNI groups, joins Dr. Misner to help show BNI members how to work smarter, not harder.
Here’s some important background information:

• According to Stephen Covey, who spoke at the BNI International conference this year, trust is an economic driver. It speeds up the sales process. (See the book The Speed of Trust for examples.)
• Most companies spend almost all their money on traditional marketing and advertising when a small fraction of that money spent on networking would get the same results. (It takes 200 cold calls to get an appointment.)
• 98% of businesses rely on referrals, but only 3% have a strategy to get them.
• Since most people know about 1000 people, joining a BNI group with 24 members is like having access to 24,000 people.

An examination of chapters in Scott’s region showed that participation in BNI yields an average of 1 new customer per 5 hours invested versus 1 new customer for every 32 hours expended using traditional methods.That makes BNI membership 6 times as efficient as cold-calling—and a lot more fun, too.

Click HERE to listen and/or read entire interview.

To Our Success,

Mike Tobin
BNI Mid-America
miketobin@bnistl.com